LCC To Change Its Brand To Lutheran Care
By Rohan Feegrade - Chief Executive Officer, Lutheran Care
I would like to share some exciting news about Lutheran Community Care’s new public image.
Founded 50 years ago on the principles of the Lutheran Church, we continue to be champions of advocacy and equity, serving those most vulnerable or in need within our community. As part of this journey, the organisation has continued to evolve to meet the needs of an ever-changing sector and the growing demand for increased services.
Over the next few months, we will be transitioning our name and brand identity from Lutheran Community Care to Lutheran Care. We expect a full transition to the new brand to be complete by March 2021. This new iteration of the brand will be accompanied with a new logo/icon representative of who we are, a vibrant colour palette and a comprehensive expansion of our service offering.
Although our name will change, our commitment to our values, vision and mission will not change. Ours will continue to be a powerful and persistent voice for the voiceless.
We hope you share in our excitement as we look forward to offering more comprehensive details about our rebrand over the coming months.
The new logo represents a multitude of people and cultures, all working in unity and harmony to create a wheel that turns to symbolise progression. The chosen colours are warm tones that represent the dawn of a bright and hopeful new day.
The new Elcies logo (op shops) derives from the overarching Lutheran Care logo, creating a consistent and recognisable look between the two brands.
This variation of the logo is for Elcies Disability Care.